Campaigning Tip # 3 – Appearance and the way you dress...

… it is no great secret that image is important – and it should be. It is our introduction and the first impression people will make about us. Just imagine; you just walked in and the kids are settling down to do some homework, you are contemplating whether to cook or order something and the door bell rings! The last thing you want to see on your door step is a scruffy miss matched unimpressive someone with a clip board asking you “if the election is called tomorrow …….?”

A smile always warms the atmosphere – so warm them up with a smile from the heart and because you love what you are doing it should come easy. Look smart like you mean business, people will be drawn to you, and be more interested to hear what you have to say. Also mints, gums, freshener and a small bottle of water (dehydration makes you feel lethargic and talking can dry up your mouth) can come in very hand.

Besides looking the part, remember to be comfortable and prepared, layers are great (many times you leave home with the sun out and shinning bright and an hour later its a different story) layers will allow you to stay cool or keep warm. Ladies footwear is our downfall; wedges and chunky heals are best for looking elegant (plus height makes look slimmer) but are comfortable and safe for uneven pavements, potholes and being on your feet for long. If you are rural you can look the part too with Barbour & Hunter – just don’t over do it.

Weekends are a time for dressing down but watch out, your idea of dressing down might not go ‘down’ well. What might be young and hip (torn jeans and biker boots does not always translate correctly, nor will – pressed pleat down the middle – a pair of jeans with hand stitched Brogues shoes). Middle of the road is always safe.

Happy Campaigning!